Video Production on the internet

Today the internet is the most cost effective piece of advertising and media exposure you can get. It used to have one serious limitation, the speed. The quick uptake of broadband has changed this and now allows larger files to be delivered quickly on the internet, such as movie files containing video productions and TV commercials.

Video production is now an extremely important part of what we do. It allows a well formed message to be delivered anywhere in the world, in multiple languages. Video production is now effective on TV, DVD and the internet.

Delivering to the internet requires skill in compression, despite the advances in broadband. Advanced compression techniques can reduce the file size of a video production by more than 90%, making it easier for internet users to download and view. Different file types compress more than others and have varying degrees of quality although the latest formats having been using similar or identical technology and have almost the same results for the same file size.

Video Production file formats

The main file formats we produce for the web delivery of video productions are:

WMV. The native format for video built into Windows

QuickTime. Built in Mac computers, one of the very original formats and also available on Windows.

MP4. Can play on video iPods and mobile phones.

SWF. Native Flash format that is great for use when embedded into Flash presentations.

On this website you will find all video productions are converted to WMV and QuickTime so you can easily download them to your hard drive for playing later.

Tradeoffs in Quality for Download Speed

In order to get file sizes down for internet use you must tradeoff things. These are:

Image Quality. The image pay become grainy or slightly blurred as the effects of compression become more extreme.

Frame Rate. We can halve the number of frames played back in every second of video. This means the movie doesn't play as smoothly but the halved file size may mean the difference between effective delivery and an impractical file size.

Image Size. By reducing the actually viewing size of the movie we cut down the amount of data that needs to be compressed and stored. Sometimes this is very effective when the movie becomes part of an nice page layout. But more people wish to fill their screen with the movie and a small image size isn't suitable for this.

Video production and TV commercial portfolio >

About our video productions >

Updated December 2005